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Automotive marketing

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Customer retention






Marketing - Sales - Acquisitions

"Outsourcing a task to a professional makes good financial sense."

"As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation"

Richard Branson

I have 35 years’ experience in sales, marketing, negotiation and R&D covering all automotive sectors

Cars – Finance – Military vehicles – Advertising – Publishing – Cartography

Being well placed to offer excellent ROI, please review the services I offer. If your requirements are not listed, don’t hesitate to make contact and we can discuss if my skill set is suited to your business needs.


Customer retention marketing

Recruiting new customers costs five times as much as retaining current customers.

Customer loyalty is more important than ever and can make a massive impact on your business.

If a customer has previously made a purchase from your company, there is at least a 60 percent chance that the customer will make at least one more purchase.  Meanwhile, if a new visitor clicks on your site, the chances of that person becoming a paying customer are only 20 percent at the most.

Quality of service is essential for customer retention. 31 percent of the time, customers switch service provider because they found a new company with better prices.  34 percent of the time, however, they switch because they are dissatisfied with the service at the old company.

Despite the importance of customer retention, less than a third of business owners consider it a priority.

  • If you offer a £25 discount to retain an existing customer, it would cost £125 to attract a new one.

  • It is costly to attract a new customer than simply to cultivate the loyalty of an existing customer.

Why do we spend so much money on customer acquisition marketing when customer retention marketing works so much better?

And yet we find ourselves spending most of our marketing budget on finding new customers instead of nurturing the ones we already have. Yes, your business needs new customers, but not at the expense of the ones you already have.


Vehicle acquisition

Having a natural ability to “connect” with vendors gives me the opportunity to acquire vehicles at the correct valuation increasing your profit potential.

I offer a comprehensive acquisition service to ensure the transaction is completed without complications.

  • Sourcing within pre-defined parameters

  • Making contact with owners of identified vehicles

  • Negotiation

  • Full disclosure of the condition.

  • Finance settlement figures.

  • Communications with the seller from start to completion.


Vehicle sales

The sales funnel has 2 distinct elements.

Marketing, lead generation

  • Updating websites with fresh content is often neglected, and social networks should reflect current trends.

  • Continuously capturing new data and importing to your digital storefront should be maintained.

  • Email, telephone and postal marketing, require GDPR compliance and must be effective to increase earnings.

Closing the sale

Leads generated have a cost. To increase your ROI requires experienced handling to maximise the chance of the prospect being converted.

Selling using prize competitions


Prize competitions


Offering stock as a prize in a competition is an efficient method to create interest and sell products at full retail price.


If less than 100% of the retail price is not reached, the item can be withdrawn, and the winner receives 90% of ticket sales. This also applies if the stock item is sold prior to the draw.


CERQL can offer a dedicated online competition page to display the stock and administer the draw. There is no cost implication, the dealer is only committed to regularly posting information about the competition in customer communications by social media, email and website for the duration of the competition.



Merrow, Guildford, Surrey UK

Tel: +44 (0)1483 363 041

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Automotive marketing

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