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Automotive marketing

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Customer retention



Private clients



Marketing - Sales - Acquisitions

"Outsourcing a task to a professional makes good financial sense."

"As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation"

Richard Branson

CERQL have over 55 years’ combined experience in sales, marketing, negotiation, and R&D.

We can offer support in the following areas on a consultancy basis either by project or being a virtual partner to enhance your existing team.


Customer retention marketing

Recruiting new customers costs five times as much as retaining current customers.

Customer loyalty is more important than ever and can make a massive impact on your business.

If a customer has previously made a purchase from your company, there is at least a 60 percent chance that the customer will make at least one more purchase.  Meanwhile, if a new visitor clicks on your site, the chances of that person becoming a paying customer are only 20 percent at the most.

Quality of service is essential for customer retention. 31 percent of the time, customers switch service provider because they found a new company with better prices.  34 percent of the time, however, they switch because they are dissatisfied with the service at the old company.

Despite the importance of customer retention, less than a third of business owners consider it a priority.

  • If you offer a £25 discount to retain an existing customer, it would cost £125 to attract a new one.

  • It is costly to attract a new customer than simply to cultivate the loyalty of an existing customer.

Why do we spend so much money on customer acquisition marketing when customer retention marketing works so much better?

And yet we find ourselves spending most of our marketing budget on finding new customers instead of nurturing the ones we already have. Yes, your business needs new customers, but not at the expense of the ones you already have.

Vehicle acquisition


CERQL offer a comprehensive acquisition service, one car or fleet, new or used.

  • Sourcing within pre-defined parameters

  • Establishing contact with vendors of identified vehicles

  • Negotiation

  • Full disclosure of used car condition

  • All communications

Vehicle sales


Marketing & lead generation

Updating websites is always a priority, but focus must be maintained on social posts. Both should have fresh content and reflect current trends.


Prospects generated have a cost and require professional handling, every enquiry is a potential sale either now or in the future.


Referrals are hidden gems and come from the respect gained through professional handling of prospects. Never underestimate word of mouth.


Private client services


Outsourcing private car sales; a uniquely valuable business proposition

Trade buyers

Professional car buyers are highly trained to buy at the lowest price; they have access to information that vendors do not. This positions them as the authority, making it significantly more difficult for car sellers to get a good deal.

Private buyers

Not having knowledge of the industry, most private buyers enquire about many vehicles without a defined strategy wasting sellers time.

Why use CERQL?

By having industry knowledge, we can shift the balance in your favour.

Our private client service is aimed at individuals that recognise the value of their time and the loss of billable hours when dealing with the sale of a vehicle.

Time is money in all business. Dealing with incoming calls, voicemails and emails finding the genuine buyers and then negotiating the price can be time consuming and costly.

Removing the sale process from your normal activities will represent an increase in income far exceeding our fee; using us will make you money. 

Comments from our private clients

Thanks for being so easy to deal with – I suspect I may come back to you for advice in the future.

Mr D: Sussex

Dear Ian This is a charming email to receive from you...……..and further evidence of your finely honed professionalism. My thanks and best wishes to you. Kind regard

Mr C: Knightsbridge

Hello Ian Thank you for arranging the sale of my BMW M4. Your service was first class and the price I received was very fair. I would not hesitate to use your services again in the future.

Mr B: Epsom

Hi, Just a note to say thank you for selling the M4. I have been wholly impressed by this transaction! With thanks and best wishes,

Mr H: Horley

Hi Ian It’s been very helpful to have someone experienced on our side. The process has been smooth and I would recommend you.  Best wishes and thanks 

Mr R: London

Hi Ian, Thanks for your enquiry about selling my car yesterday.  You have quite an interesting business proposition and what you offer is uniquely valuable. 

Mr M : London

Thanks Ian. Appreciate your help and will definitely recommend to my colleagues. Have a good weekend.

Mr J Surbiton



Merrow, Guildford, Surrey UK

Tel: +44 (0)1483 363 041

© CERQL 2020