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Legal information

(A) iceQR Terms & Conditions


Last updated 18th May 2020. Replaces the 25th May 2018 version in its entirety.



By placing an order with us, you agree to accept our terms and conditions as the sole set of conditions applying to the contract. 

1.  Production, materials and Delivery

Production - Production takes up to 5 days customers will be notified by email of any delays.

Materials - It is the sole responsibility of the customer to check that the materials and adhesive used in Cerql products are suitable for the intended use.

Delivery - Goods are dispatched by Royal Mail.

2.  Refund Policy

Due to our production and design processes, all bespoke sales are final, and we are unable to provide refunds.

3.  Payment 

We accept payment by Square.

4.  Web page storing customer data

Web pages displaying customer data are stored by a third party hosting company. Cerql are not responsible for any failure of the hosting company. Any failure to access web pages shall not entitle the customer to any refund or compensation of any kind.

5.  Register and uploading information

5.1 iceQR must be registered within 12 months of order.

5.2 Sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, sending such information is entirely at your own risk.

5.3 So emergency services worldwide can view customer details on the internet, a URL is contained in the QR code. Cerql only publish the URL and the QR code so the service can operate effectively. The customer must not publish, copy, distribute or disclose the URL or the QR code and consider carefully what information to include. The customer is entirely responsible for the content. The customer can delete the contents at any time using the contact page at The customer is responsible for their personal information being in the public domain when an iceQR product registered to the customer is scanned

5.4 When uploading details for printing, telephone numbers or names or logos must be uploaded with the order. If we do not receive your telephone numbers or names or logos with the order the goods will be printed without this information and cannot be returned.

5.5 When artwork is requested, permission is implied that Cerql can publish your artwork or logo in any format, permission can be withdrawn at any time by notifying Cerql by email.

6.  Proofs
We do not supply proofs. When you supply telephone numbers or names or logos during the order process we assume that it is correct. Please check when ordering as any mistakes cannot be rectified.


7. Customer liability

The customer shall indemnify us in regard to claim, costs, or expense arising from any proprietary or personal rights connected with any material that we process for the customer. This indemnity shall extend to any monies paid on the advice of a lawyer, and any costs connected with settlement of any claim.

8. Liability Limitations
We will accept no liability:
(1) for defective goods and/or services where the client has contributed to or caused the defect.
(2) to the client if they do not report any problems or defects to us within 5 working days of receipt of goods and/or services.
(3) for any loss, liability, claims, costs, damage, or expenses arising as a result of your continued use of defective goods and/or services after you have become aware of or suspected any such defect.

(4) for costs relating to the remedy of any matter for which we are liable, unless you have given us reasonable opportunity to remedy any problem or defect within the scope of our terms and conditions.
(5) We accept no liability for:
- Consequential loss;
- Harm to goodwill and/or profit;
- Monetary and/or other similar losses;
- Indirect losses and special damages; and/or
- Interrupted business, lost business, contracts, production and/or opportunity.

(6) Force majeure - We accept no responsibility for breach of contract as a result, directly or indirectly, of force majeure, riots, war, strikes, civil commotion and natural disasters.


Consumer rights to cancel under the Distance Selling Regulations 2000
If you are acting as a consumer (i.e. not entering into a transaction for business purposes), and purchasing via mail/telephone/website order, you have a right to cancel your purchase within seven working days of the day after the date of delivery, and to return any unused item for a refund. These rights do not apply to perishable goods, or bespoke/personalised goods. For example, you do not have the right to a refund on items made to your size/colour/logo or any other specification. To cancel an order, e-mail, phone, or write to us. Have your invoice number to hand Goods must be returned unused, and you must take reasonable care of them. Return goods to us at the above address. Unless goods are faulty or incorrect, you must return them to us at your own expense. In the event that goods are faulty or incorrect, we will refund you the return delivery charge on receipt of the items. If we arrange collection of unwanted goods, we will deduct courier charges from your refund. Once items have been returned in an unused condition, with all parts and accessories present, we will supply a refund within 30 days of your notice to cancel.

Customer service
Our wish is that you will be completely satisfied with our products and services. If however you find any aspect of our product or service unsatisfactory, please get in touch, so that we can do our best to correct the problem.


Please read this Privacy Policy carefully. If you use our website, you will be regarded as having read and accepted this Privacy Policy. If you don't wish to be bound by what you read below, you shouldn't use

The Information we collect and how we use it

9.1 Information provided by you will be stored in a secure Database hosted in a secure site. We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

9.2 We may disclose your information to third parties if we determine that such disclosure is reasonably necessary to (a) comply with the law; (b) protect any person from death or serious bodily injury; (c) prevent fraud.

9.3 Our service provides features that allow you to share your details or to make it public. Others may use, copy, modify, or re-share your content in many ways. Please consider carefully what you choose to share or make public as you are entirely responsible for the content that you share.

9.4 By registering an iceQR with Cerql you agree to receive emails from Cerql. If you wish to stop receiving emails from Cerql, you can do so at any time by unsubscribing, your account will then be deleted and the iceQR de-activated..

9.5 You can remove your information at any time by notifying Cerql by email or using the deactivation option on the contact page.

10. How to contact us

Cerql is a registered data controller under the Data Protection Act 1998 in relation to the processing of any personal data in connection with our services. If you have any queries relating to our use of your personal data or any other related data protection questions, please contact our Data Protection Officer at customerservices(at)

If you have any queries about this site or our Privacy Policy, please contact us by email, customerservices(at)

11. General

11.1 If any of these provisions is deemed invalid, void or unenforceable that provision will be deemed severable from the rest and will not affect the validity and enforceability of any remaining provisions.

11.2 This site is directed to users in England and Wales only.

11.3 These Terms shall be governed by the laws of England and any dispute between us will be resolved exclusively in the Courts of England




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